Lettuce Grow makes it easier to grow fresh produce at home with self-watering farmstands designed for simple, year-round use. We love that it brings the farm-to-table idea into everyday life while making home growing more approachable.
Safe Snack Guide is a comprehensive resource designed to help families navigate food allergies and sensitivities with more confidence. We love that it provides an organized, up-to-date reference for making more informed snack choices.
Garnish offers a plant-based produce cleaner designed to remove pesticides, wax, and residue from fruits and vegetables. We love that it provides a simple additional step for people who want to be more thoughtful about how they prepare conventional produce.
Sweet Loren’s offers cookie dough and baked goods made with simple ingredients and designed for people navigating common food sensitivities. We love that it makes an easy treat more accessible without relying on dairy or gluten.
Simple Mills creates baking mixes, crackers, and snacks using nutrient-dense ingredients with a focus on simple formulations. We love that the brand makes it easier to choose familiar pantry staples with a more thoughtful ingredient profile.
MadeGood offers organic, allergy-friendly snacks designed for easy everyday use. We love that the products combine convenient snacking with ingredients intended to work for families managing common food allergies.
GoMacro makes plant-based protein bars using organic ingredients for a convenient grab-and-go option. We love the simple format and focus on plant-based ingredients for busy days.
Hu Chocolate offers chocolate made with a minimal ingredient approach and without refined sugar, soy, or dairy. We love that it keeps the focus on simple ingredients while still delivering an indulgent treat.
TopSeedz makes seed-based crackers using organic, whole-food ingredients. We love the straightforward ingredient approach and the focus on seeds as the foundation of a simple, crunchy pantry staple.
Fond makes bone broth from grass-fed and pasture-raised ingredients with a simple, recognizable ingredient profile. We love that it offers a convenient way to add protein-rich bone broth to everyday meals or enjoy it on its own.
Kettle & Fire offers a convenient bone-broth option made with quality ingredients and slow-simmered bones. We love that it makes bone broth easy to keep on hand and incorporate into everyday meals.
ButcherBox makes thoughtfully sourced meat more convenient by delivering a range of protein options directly to the home. We love that it makes it easier to access grass-fed beef, pasture-raised chicken, and heritage-breed pork.
Dr. Kellyann offers bone broth in convenient formats that are easy to incorporate into busy routines. We love that the products provide a simple option for people looking to add more protein and bone broth to their day.
Biona Organic offers a broad range of pantry staples made with organic, minimally processed ingredients. We love the variety and the straightforward approach to everyday food products.
Pantry staples show up in meals again and again, which makes ingredient quality, sourcing, and processing especially important.
Clean Shift focuses on foods made with recognizable ingredients, thoughtful sourcing, minimal unnecessary additives, and qualities that make cleaner everyday eating easier.
These are some of the qualities we consider when evaluating everyday foods and pantry staples.
We prioritize recognizable, thoughtfully sourced ingredients with a clear role in the product.
We look for products that avoid unnecessary fillers, artificial preservatives, and overly complicated ingredient lists when possible.
We value responsible sourcing practices and meaningful information about where key ingredients come from.
Products should offer meaningful nutritional value and fit naturally into a balanced everyday diet.
Recommendations should be practical, enjoyable, and easy to incorporate into regular meals and routines.