Branch Basics offers a concentrated, biodegradable cleaning system designed to replace multiple household products with one versatile formula. We love the minimalist, refillable approach that simplifies cleaning while helping reduce unnecessary packaging and plastic waste.
Puracy offers plant-based cleaning and personal-care products with a focus on ingredient transparency. We love the straightforward approach to formulation and the combination of thoughtful ingredients with practical everyday performance.
Truly Free offers laundry and dish products with a focus on thoughtfully formulated alternatives to conventional household cleaners. We love the simple approach to everyday cleaning and the brand’s attention to both home and environmental considerations.
Cleanomic offers eco-conscious cleaning and household products designed to make more sustainable everyday choices easier. We love the focus on reusable options and practical products that fit naturally into daily cleaning routines.
Cleaning products are used throughout the spaces where we live, cook, sleep, and spend time with family, making formulation and ingredient transparency worth considering.
Clean Shift focuses on effective household products with thoughtfully selected ingredients, fewer unnecessary additives, and practical performance for everyday use.
These are some of the qualities we consider when evaluating household and cleaning products.
We look for brands that clearly disclose what is in their products and how those ingredients function.
We pay attention to unnecessary fragrance, dyes, and other additives of concern when relevant.
Products should clean effectively and perform well for their intended everyday use.
We consider packaging, concentrated formulas, reusability, and other factors that may reduce unnecessary waste.
Recommendations should be easy to use, store, and incorporate into normal household routines.