ILIA combines high-performing makeup with thoughtfully formulated products made without parabens or synthetic fragrance. We love that the brand brings together professional-quality beauty and a more considered approach to ingredients.
Native offers naturally derived deodorants with simple, effective formulas made without aluminum or phthalates. We love the straightforward approach to everyday personal care and formulas designed to be gentle on skin.
Crunchi offers skincare and cosmetics with an emphasis on thoughtfully selected and ethically sourced ingredients. We love the brand’s focus on combining beauty performance with a more considered approach to formulation and sourcing.
Personal care products are part of our everyday routines, which makes ingredient quality, formulation, and transparency worth paying attention to.
Clean Shift focuses on products made with thoughtfully selected ingredients, fewer unnecessary additives, and formulations designed to support effective everyday care without overcomplicating the routine.
These are some of the qualities we consider when evaluating skincare, beauty, and personal care products.
We look for thoughtfully selected ingredients and formulations that prioritize everyday use and overall product quality.
We pay attention to unnecessary additives and ingredients of concern, including parabens, phthalates, and synthetic fragrance when relevant.
We value brands that clearly communicate what is in their products and why those ingredients are used.
Products should work well and fit naturally into an everyday routine without sacrificing thoughtful formulation.
We favor products designed for consistent, practical use rather than short-term trends or overly complicated routines.